Picked up a copy of New Scientist in Tampere on Saturday. Feedback always makes me smile:
Unusual paper titles
SOMETIMES the titles of press releases about advances in technology can read entirely lucidly to people familiar with the field, but are decidedly obscure to everyone else. An example received by our colleague Jeff Hecht in Boston is "Bunkspeed Releases Free Beta Plug-In for Rhino".
On other occasions, titles of learned papers offer greater clarity, but at the cost of conjuring up mental pictures you could do without. Felix Naughton directed us to one such example in Life Sciences, vol 48, p 2129: "Inhalational administration of cocaine in sheep".
